Good onboarding isn’t just about introducing new signups to your product’s features – it’s a continual process of guiding people towards success with your product. Customer retention is the foundation on which thriving businesses are built, and great onboarding is critical for every stage of a customer's lifecycle. To create a cohesive onboarding experience that leads to high conversion and high retention rates, you need to have a solid strategy in place that considers how users will find success not just in the moment, but over and over again. The C.A.R.E. framework can be used to describe this multi-stage onboarding framework, which includes stages such as Convert, Activate, Retain, and Expand. To plan your onboarding strategy, you need to answer questions like what is your overall onboarding goal, what do your customers need to achieve, and what is their path to success? You also need to consider how best to deliver that message, whether it’s by email, in-app message or even with a Product Tour. The key to great onboarding is not just about getting new users oriented, but also about continually guiding them towards success over time. This involves setting your users up for long-term success, showcasing more value to retain users, and helping customers regularly use your product and find more value with increased usage. By following the right strategies and avoiding common mistakes, you can create a value-packed onboarding experience that sets the tone for your users' entire experience with your product and helps them become better versions of themselves.