Onboarding for business: How to help groups of users find success

We can see that onboarding a company to a product is different from onboarding an individual user, requiring participation from multiple people across departments. A linear sequence of steps designed for individuals breaks down for groups of people, who often have unpredictable paths and varying levels of permissions. This requires designing onboarding that acknowledges these differences and provides flexibility, escape hatches, and ways to invite others for help. To support larger companies, it's essential to identify and empower an onboarding leader, while also providing resources and context to ensure a smooth onboarding process.