Found in translation: How multilingual support helps you scale customer experiences

The article highlights the importance of multilingual customer support for businesses that cater to a global customer base. It reveals that 29% of customers have been lost due to a lack of multilingual support, and 70% of end users feel more loyal to companies that provide support in their native language. The survey also found that offering multilingual support can overcome other product weaknesses, such as tolerating problems with a product if the customer's language is supported. However, finding people who have the right technical and language skills is a significant challenge. To address this, businesses can empower their support teams with translation tools, use chatbots to improve resolution times, and increase self-service support through an integrated, multilingual knowledge base. By implementing these strategies, businesses can provide great customer experiences globally without getting stuck behind language barriers or adding a ton of headcount.

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