Company
Date Published
Author
Daniel Harris
Word count
1203
Language
English
Hacker News points
None

Summary

Sales teams are shifting from phone calls and forms to live chat for initial sales conversations. They're looking for messaging tools that can drive business impact, not just another communication channel. Salespeople want actions, not conversations, with 1 in 7 conversations linking out to external resources such as scheduling services or content. To address this, Intercom has redesigned its Messenger to facilitate action, including booking meetings automatically with Google Calendar, moving leads through the sales funnel with demos and content, and converting free trials with the Stripe Subscriptions App.