The new generation of messengers is designed to help businesses accelerate growth by providing a customizable experience for different types of visitors and customers. With the ability to surface a collection of apps that drive outcomes, marketers can use messengers to drive conversion rates throughout the customer journey. To get started, businesses should assign an owner for their Messenger, define their goals, and match the apps to those goals. The Messenger Home screen should be tailored to specific types of visitors and customers, with a focus on creating engagement and driving desired outcomes. By iterating and refining their approach over time, businesses can optimize their Messenger experience and achieve greater success.