The key to a successful product launch is co-ordination and communication among cross-functional teams, including marketing, sales, support, and product. A well-planned process ensures consistent messaging across all touchpoints, reducing the risk of silos and confusing experiences for customers. The author shares their experience with a "build-a-box" process, which involves positioning exercises to create a unified messaging framework, as well as internal guides that capture key information about target audience, search terms, and competitive intelligence. Regular stakeholder syncs help teams stay aligned on messaging and timing, while enablement training prepares staff for sales and support roles with clear product information and positioning guidance. A plan of attack outlines the steps needed to roll out the launch smoothly, ensuring everyone is aware of their responsibilities and timelines. By implementing these processes, companies can achieve a cohesive and successful product launch.