A marketer’s guide to localization

Attracting users to a product is challenging, and ignoring non-English speakers can lead to missed opportunities. Businesses with an existing marketing site in one language may still benefit from supporting additional languages to tap into new audiences and build a global footprint. Considering localization when there's demand, as indicated by high traffic volumes and paying customers from non-English speaking countries, is crucial. Testing for demand through paid experiments can help determine the effectiveness of localized content. The results showed that localized content outperformed English content in terms of impressions and visits, was cheaper to acquire leads, and converted at similar rates throughout the funnel where the funnel was localized. Expanding localization efforts across marketing sites and products can lead to increased traffic and better conversion rates. Ultimately, speaking a customer's language is essential for making an internet business personal, and businesses should consider localizing their content to tap into new audiences.

No tracked trend matches for this post yet.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.