New book: Intercom on Jobs-to-be-Done

The Intercom team has launched their fourth book, "Intercom on Jobs-to-be-Done", which draws together valuable lessons learned from applying the Jobs-to-be-Done framework to software companies. Despite being a relatively new concept in software applications, little has been written about it until now. The book consolidates the authors' best thoughts and ideas into a resource that benefits anyone working in software, focusing on hard-learned lessons rather than prescriptive advice. It covers topics such as customer switching, product competitors, defining product scope, identifying job roles, Job Stories, and applying Jobs-to-be-Done to research for software products. The book provides a unique perspective on the application of this framework to software companies, offering insights that can improve customer experience and business outcomes.

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