With the abundance of tools to measure and experiment with cloud software product designs, it's tempting to focus on iterative improvement rather than creative design. However, good product design starts beyond quantifiable metrics and relies on understanding customer needs, storytelling, and designing engaging experiences. Micro-improvements are commercially introverted and don't drive real growth, whereas optimizing for real growth requires making a product that meets customer needs. The pursuit of perfection through accumulation is misleading, as it's about choice and setting design directions. Optimizing for proxies of an outcome rather than the outcome itself can lead to a product design rathole. Funnels are useful for troubleshooting flows but shouldn't be the sole focus. User behavior should be measured, understood, and interpreted, not forced by design. In a startup environment with limited resources, it's crucial to pick one thing to obsess over and only optimize for that one thing, such as increasing acquisition rates.