Custom Bots for mobile has been launched, allowing businesses to automate and accelerate growth through cross-platform automation. The bots can increase retention rates and offer better personalization at scale, particularly during critical moments of the customer lifecycle. With the ability to collect attributes through the Messenger on mobile, Custom Bots provide valuable data capture opportunities. To get started, developers must ensure their mobile SDK is at least v5.3.0 and follow installation instructions for iOS or Android. The bots can be edited to target mobile users from existing Custom Bots for web users, with no need to create new bots.