At Intercom, they prioritize what gets shipped from the planning stage to customer feedback and iteration. The company's engineering principle "What you ship is what matters" emphasizes that deliverables are the end product or feature that customers use, not just design files. Designers work closely with product managers to build a common understanding of the problem to be solved and collaborate constantly throughout the production process. After shipping, designers own their solutions and continue to iterate based on customer feedback and data analysis, ultimately making incremental improvements to solve customer problems. By taking ownership of what they ship, Intercom's designers strive for quality, pride in their work, and continuous improvement.