Intercom’s product principles: Build better solutions by keeping it simple

At Intercom, simplicity is a core principle that guides their product development and company culture. By keeping things simple, they aim to build better solutions that are easier to build and maintain, while also providing customers with intuitive experiences. This approach requires practice, clarity, and alignment between people, but ultimately leads to faster time-to-market, scalability, and customer value. The team prioritizes simplicity in every aspect of their work, from processes to technical approaches, and encourages collaboration to achieve a healthy balance between product design and implementation. As the company scales, they will continue to prioritize simplification to maintain their speed and high-quality product for customers.