The development team at Intercom rebuilt the company's homepage with a new content management system (CMS). The new design reflects the company's brand direction and features a new architecture that enables the marketing team to create pages from scratch. This change has had a significant impact on the engineering effort, allowing authors to make changes with confidence and edit the site without worrying about breaking it for customers. The project highlights the importance of considering the business implications of a marketing website and the need for careful planning and execution.