How to scale live chat (without spending a fortune or driving your team crazy)

The rise of smartphones, messaging, artificial intelligence (AI), and other groundbreaking technologies has led to a new set of expectations for buyers, with live chat becoming an essential component of the buying experience. However, many businesses are concerned about managing the volume of messages that might come from adding live chat to their website, fearing it will drive them insane. Fortunately, it is possible to provide a high-quality experience on live chat with existing teams without burning through cash or driving the team crazy by following best practices and planning carefully.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.