** Customer success in the SaaS industry refers to creating long-term value for both customers and businesses. However, there is no clear definition of what this means to different companies, leading to varying approaches to customer success teams. Some organizations create resources for thousands of self-serve customers, while others focus on working with a select few. Customer success managers are often seen as the post-sale counterpart of account executives, but their primary goal should be creating long-term value rather than immediate revenue. To build this value, businesses need internal customer advocates who prioritize long-term goals over short-term gains. This requires separating selling and onboarding tasks to allow sales teams to focus on driving revenue while customer success managers work with customers to create tailored solutions that enhance existing product education resources. Effective customer success teams embed themselves in their customers' businesses, become true product experts, and prioritize product activation metrics to ensure alignment with customer goals. By investing in teams centered around customer advocacy, organizations can unlock more value for their customers and drive long-term revenue growth.