For online businesses, a personalized, quick and low friction experience is key to customer satisfaction. Live chat channels are highly preferred by customers for getting answers to their questions. Enabling live chat can be just as much a vehicle for sales as it is for customer service, with stats showing that website visitors who chat are 82% more likely to convert to customers. Many consumer businesses are turning to Intercom to help build personal relationships with their customers and drive sustainable growth. Companies like Elegant Themes, Fireclay Tile, and LetsGetChecked are using live chat in innovative ways to offer personalized customer experiences, drive sales, and reduce support costs. By proactively engaging potential customers through Visitor Auto Messages, these businesses can capitalize on their customer's intent to learn more, exactly at the right moment. Intercom provides a platform for businesses to attribute which marketing campaigns and sales reps are driving conversions through live chat, allowing them to make data-driven decisions and scale their sales teams effectively. With Intercom, companies like Elegant Themes are converting 25% of leads to paid subscriptions that come through live chat, while Fireclay Tile is driving 20% of interested buyers through live chat, and LetsGetChecked is reducing support costs and increasing customer satisfaction through its self-service knowledge base.