Company
Date Published
Author
Mark Andrews
Word count
1208
Language
English
Hacker News points
None

Summary

A well-structured onboarding process is crucial for product success, yet it can become increasingly complex as the organization grows. The problem arises when different teams within an organization optimize their own parts of the experience without considering how they interact with each other, resulting in a disjointed and confusing experience for customers. To overcome this, organizations must align their teams behind shared goals, enforce domain overlap to create smooth transitions, and establish clear lines of responsibility to ensure that each team works together to create an optimal customer onboarding flow. By doing so, companies can not only improve the overall onboarding experience but also drive meaningful impact on their business.