Adding live chat to your funnel can significantly increase sales by targeting specific leads in a more effective way. When conversing with leads over live chat, it's essential to strike the right balance between being proactive and personal while also listening and being perceptive. A well-executed live chat strategy can lead to higher conversion rates, with website visitors who use the messenger 82% more likely to convert compared to those who don't. By following six key principles - being proactive, personal, friendly, listening, perceptive, and learning as you chat - businesses can develop a successful live chat etiquette that sets the standard for their messaging, ultimately leading to better customer experiences and increased sales.