The text discusses the power of platform companies and how they can bring producers and consumers together to create value. It uses the example of Lou Groen, a McDonald's franchise owner who created the Filet-O-Fish sandwich as a way to attract customers in a specific area. The text also talks about Intercom, a platform company that provides a canvas for its users' creativity by being flexible and adaptable. It highlights the importance of an ecosystem made up of smart people building things and how Intercom's Developer Program is designed to help developers make integrations with the platform successful and easy to discover. The program has already introduced several approved members, including Aircall, AskNicely, and FullStory, among others. As Intercom continues to grow, it plans to explore more ways to support its ecosystem and customers, and invites developers to build integrations with the platform through its Developer Hub.