There are three types of data that every product manager or application owner should have easy access to: User Activity, Product Usage, and Revenue. Intercom offers quick insights into these areas, allowing users to answer common questions such as what percentage of their userbase has been active in the past day, week, or month, how many users haven't uploaded an avatar, and which features are being used most when customers convert to paying users. By studying data and context, product managers can gain insights that are actionable, leading to better design decisions and ultimately more value creation for their application. Intercom helps by providing a platform for sending usage data, which allows users to instantly see the effects and uptake of new features as they are rolled out. With this information, product managers can identify key features customers value, determine if freemium is working, and make informed decisions about pricing and feature promotions.