It's crucial for startups to understand who their users are and how they interact with their application. Intercom has launched a single authoritative screen that provides a comprehensive view of each customer, including profile data, business data, activity data, and communication data. This information is essential for proactive engagement, price testing, and surveys, as it helps businesses understand their customers' needs and preferences. By analyzing this data, companies can identify silos in their thinking and make data-driven decisions to improve customer support and retention. The screen provides instant access to targeted feedback from active premium users, enabling businesses to design better products and services. Ultimately, good customer data is crucial for building loyal happy customers through timely and targeted communications.