The SaaS industry is filled with advice on product metrics, but it's essential to identify the right questions to answer. Product metrics are data measurements that evaluate a product's success and inform business decisions. However, not all products are created equal, and traditional metrics like churn rate and conversion rate may fall short for product teams. To find the right metrics, collaboration between analytics and product development teams is crucial, starting with defining product goals and asking the right questions. The use of product usage concepts such as intent to use, activation, and engagement can help answer these questions. By developing impactful product success metrics and advocating for them across teams, organizations can make data-informed decisions that drive growth and improvement.