Tapping into high-intent leads in real time

We integrated Intercom into our revenue stack, a general automation platform provider of automated API integration tools, to capture and engage on target leads, primarily marketing, sales, and business operations leaders at enterprises and fast-growing companies. We use Visitor Auto Messages (VAMs) on high-intent landing pages to convert visitors into leads, engage with them in real-time, and speed up the sales process by converting 10-20% more leads. Our automated workflows across marketing, sales, and support help us respond quickly to customer questions, prioritize conversations with high-value leads, and personalize selling using Intercom and Salesforce. The integration has resulted in about 18% of our net new leads coming through Intercom, leading to faster sales cycles and higher conversions compared to other sources.

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