Company
Date Published
Author
Davin O'Dwyer
Word count
4429
Language
English
Hacker News points
None

Summary

Email marketing is a valuable way to communicate with customers at every stage of their lifecycle, regardless of the company size. To create successful email campaigns, it's essential to have an ideal timing, clear subject lines, personalized messaging, on-brand design, and a clear call-to-action. Additionally, tracking key metrics such as open rate, clickthrough rate, unsubscribe rate, and conversion rate can help gauge success. Email marketing services like Campaign Monitor, Mailchimp, Privy, and Intercom offer various features to support businesses of all sizes. Examples of top-notch email marketing campaigns include those from Hungryroot, Scott's Cheap Flights, Wistia, Asana, and H&R Block, which demonstrate effective timing, personalization, and design.