At Intercom, the company has taken an unconventional approach by having a small central Ops team that focuses on maintaining the reliability and performance of their platform. This team is responsible for ensuring the continuous deployment infrastructure is in place, which enables the product engineering teams to ship code to production dozens of times a day. The Ops team also drives performance improvement initiatives across the product engineering teams and maintains the infrastructure security. The company has created core values that guide the behavior and decision-making of the Ops team, including prioritizing Security, Availability, Performance, Scalability, Cost, Efficiency; striving for Faster, Safer, Easier shipping; and promoting Zero Touch Ops and Run Less Software. Despite this approach being similar to DevOps, Intercom plans to maintain a central Ops team while hiring engineers to work on both the core Ops team and product teams to improve performance and scalability in different areas of their product.