5 simple messages to engage your customers

At Intercom, they've worked with hundreds of customers to help them target messages and improve their messaging schedules. The good news is that there are quick wins for anyone who's never designed a messaging schedule before. Five message types everyone benefits from include onboarding messages that welcome users, expose value, and give them a next step; engagement/lifecycle marketing that promotes features at the right time; customer development messages that personalize interactions with high-value customers; feedback check-ins to gather thoughtful insights; and retention messaging that motivates users to take action. By implementing these strategies, businesses can improve their customer communication and increase user engagement.