At Intercom, they've worked with hundreds of customers to help them target messages and improve their messaging schedules. The good news is that there are quick wins for anyone who's never designed a messaging schedule before. Five message types everyone benefits from include onboarding messages that welcome users, expose value, and give them a next step; engagement/lifecycle marketing that promotes features at the right time; customer development messages that personalize interactions with high-value customers; feedback check-ins to gather thoughtful insights; and retention messaging that motivates users to take action. By implementing these strategies, businesses can improve their customer communication and increase user engagement.