The world of product design is shifting with the emergence of "best of breed" apps, which are mixing decades-old ideas with modern UI patterns to create innovative solutions for specific market segments. These products are pushing out new ideas with speed and confidence, often targeting a niche audience that values exceptional user experience and efficiency. By focusing on a specific use case and leveraging existing design patterns, these best of breed products can carve off a significant slice of the large existing market. The Canon Cat computer is cited as an early example of this concept, which was initially met with limited commercial success but has since become a model for innovative product design. With the economics of modern software development more efficient than ever, it's an exciting time for product design innovation, and companies like Intercom are hiring to continue pushing the boundaries of what's possible.