The future of web design is shifting towards personalization, where experiences are tailored to individual users' unique identities and preferences. This requires understanding two key aspects: people's desire to feel connected and special, and their need to belong and be part of something larger. With the rise of mobile technologies and APIs, businesses can now collect user data and offer personalized experiences that cater to individual interests and behaviors. Examples of this include personalized news feeds, TV recommendations on Netflix, and targeted marketing in physical stores like Safeway and Target. The traditional approach of designing static web pages is becoming obsolete, and a new product canvas is emerging as a system rather than a destination, where designers focus on creating personalized experiences that bring users closer to the products they love.