The internet, as we know it today, is approximately 20 years old. It's still in its early stages of development, similar to previous communication and media technologies like the Gutenberg press and film. We're currently experiencing a period of rapid change with three concurrent cycles of computing: mobile technology, wearable technology, and sensors and internet connections in everyday objects. As everything becomes increasingly connected, designing systems rather than individual products or destinations is becoming crucial. This means thinking about how components are connected, how they can be separated and re-aggregated, and how they relate to each other. Designing systems allows for the creation of atomic units that can be easily disseminated across the internet, enabling designers to create amazing experiences that maximize consumption. Examples of this approach include Facebook's system of connected components, Twitter cards, Google Now, and Nike+. The future of design will increasingly involve designing systems rather than websites, apps, or destinations, making it a critical part of designers' jobs.