Criticism and two way streets

In order to design great solutions, large companies must focus on creating a process that enables great design to happen. This involves exploring the solution space before iterating on a solution and emphasizing collaboration over competition. By encouraging designers to present their solutions and explain under what circumstances they would be better or worse, teams can reduce pointless arguments and increase the quality of design output. Ultimately, the goal is to make design decisions based on what's appropriate for the task at hand, rather than personal preference or bias. By adopting a more collaborative and constructive approach to critique, teams can create high-quality designs that meet their goals. The key takeaway is that great design requires a process that allows designers to explore and learn from each other, rather than simply dumping talent in a room.

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