The text discusses the importance of understanding the context and "fit" of a business or company before attempting to copy its success. Imitation without understanding the underlying ecosystem, traits, and supporting behaviors can lead to failure. The author emphasizes that copying an entire feature or practice without considering the overall fit is not enough to achieve results. Instead, companies should focus on creating their own unique advantages and disadvantages, rather than simply replicating someone else's success. This requires a deeper understanding of the company's activities, ecosystem, and supporting behaviors, as well as being aware of the context in which they operate.