Shipping a product is just the beginning for software development; it's when customers start using the product that you can truly learn what works and what doesn't. This ethos of continuous improvement makes releasing an "imperfect" product acceptable, but it's rare to apply this principle to help content, which is often written with perfectionism in mind and published all at once. To break free from this cycle, you need to know what "done" looks like, as perfection is the enemy of done. Great editorial skills involve being able to pick up on typos and inaccuracies, but even then, a piece of writing is never truly perfect or done. Creating great help content is a design challenge that requires collaboration, early planning, talking to customers, answering one thing at a time, and asking for peer input and reviews. Once you publish your content, it's essential to get real feedback from real people, which can be overwhelming but manageable with the right tools, such as those provided by Educate product, which links articles to real conversations and gives actionable data.