Marketing chatbots are a powerful tool for marketers to engage with website visitors and turn them into leads. By automating interactions with prospects and customers, chatbots can qualify and nurture leads at all hours, regardless of whether the marketing and sales team is online or not. With the right setup, chatbots can power marketing efforts and help companies increase lead generation, conversion rates, and sales. Examples of successful chatbot marketing include Volvo Cars Amberg's custom price quote bot, which increased lead generation by 300% and conversion rates by 200%. Intercom also uses chatbots to engage with website visitors, qualify leads, and offer personalized customer experiences. To set up a marketing chatbot, companies can follow three steps: decide when and where the bot should appear, craft persuasive bot messages, and create the first bot. Best practices for a non-spammy chatbot experience include avoiding human-like behavior, triggering bots at the right times, testing and refining, and expanding marketing efforts with chatbots.