C.A.R.E. is a simple customer onboarding framework that consists of three core components: UI Design patterns, Contextual educational content, and Contextual communication. These components are essential for creating an effective onboarding experience, but they should be part of a wider onboarding strategy that focuses on the entire user lifecycle. A well-considered and well-maintained onboarding funnel is crucial for growing a business, while a leaky one could kill it. Onboarding should be treated as an ongoing concern, a mission, a mindset, and a strategy that needs to adapt over time as the product and business evolve. Successful onboarding experiences are those that activate customers in their first visit, provide contextual educational content, and use contextual communication to encourage onboarding actions. The C.A.R.E. model of onboarding provides a framework for creating an end-to-end onboarding UX that aligns around the entire user lifecycle, rather than disparate efforts owned by different teams.