The text discusses strategies for building a resilient business in the face of challenges such as the current pandemic. It highlights the importance of clear communication, open dialogue with customers and employees, and making decisions quickly with just enough information to take action. Leaders are advised to consider the needs of their employees, including providing support during times of crisis, and ask their customers what they need now and in the future. Additionally, partnerships with other businesses can provide a steady stream of referral traffic or commission, contributing to financial success during trying times. The text also emphasizes the importance of listening to customer feedback, nurturing employee relationships, and improving business performance to build resilience for the long-term.