Built for You is back with several powerful product updates that help improve how businesses collect, access, and use first-party data to influence their products and scale their businesses. The new features include advanced reporting for Surveys, which enables deeper insights into customer behavior, branching logic, which makes Surveys more relevant and tailored to customers' needs, and triggering Surveys in mobile apps, which gathers in-context feedback from customers. Additionally, enriched mobile push messages with images are now available, allowing teams to create contextual, personalized, and engaging push messages without using any code. The platform also supports Australian data hosting, providing businesses with the option to have their customer data processed locally, reducing costs and complying with future regulations. Furthermore, Intercom has introduced new features such as granular permissions, versioning in Product Tours, and bulk actions for managing articles, empowering teams to work together more efficiently. These updates aim to supercharge engagement efforts by providing in-depth insights into customer habits and enabling teams to engage with customers at the most opportune moment.