Browsers are becoming the future of mobile, with native apps slowly dying as advances in mobile web capabilities and standards make them less necessary. The average American now downloads zero apps per month, and instead spends increasing amounts of time in messaging apps and social networks that serve as wrappers for the mobile web, giving users the social context and connections they crave. Bots are emerging as a new type of dynamic bookmark for mobile web browsers, curating content for users based on their interests and behaviors, and offering actionable experiences that let them book reservations, buy goods, and read things without ever leaving their social or messaging apps. This shift means that the next generation of software companies should focus on building web apps that render well in these new wave of mobile browsers, rather than just targeting iOS or Android distribution opportunities.