Automated emails can be a powerful tool for increasing engagement, providing great customer experiences, and helping with retention issues in web applications. However, it's essential to use these tools responsibly and show customers respect for their time and attention. Interruptive marketing that ignores the new nature of online business is disrespectful and based on poor assumptions. Instead, targeted emails at the right time, with a personal touch, can lead to meaningful conversations and improved customer loyalty. Investing in effective communication strategies is crucial as data suggests that the impact of email is dying, and people are tuning out to bad emails. By doing so, businesses can show their customers they care and build stronger relationships.