The Modern Guide to Live Chat for Marketing` aims to help marketers personalize their message and engage with new users through live chat. The guide covers the fundamentals of live chat in the marketing funnel, its best practices for implementation and automation, and how it can be used to proactively engage with customers in real-time. Recent studies have shown that over 50% of buyers are more likely to buy from a business they can message, making live chat an attractive option for marketers looking to increase engagement and conversion rates. By leveraging live chat, businesses like OutSystems were able to grow engagement by 50% in just three weeks through the use of custom bots and automation.