With the launch of multichannel transactional messaging in Intercom, businesses can now send personalized messages to their customers across various channels such as email, push notifications, in-product messages, and banners. This feature is designed to empower companies to send all their customer messages from a single platform, eliminating the need for multiple tools and reducing complexity. With this new capability, customers can be reached where they are most likely to engage, at the ideal moment, using the channel that works best for them. The feature also enables businesses to own the messaging process from beginning to end, without requiring an engineering team, and provides a unified platform for all customer messaging needs.