Intercom has announced a new WhatsApp integration, allowing businesses to provide fast, personalized, and effective support on the world's most popular messaging service. This integration removes complexity by seamlessly introducing WhatsApp as a support channel with minimal setup or change required from the support team. It enables customers to reach the business easily, reply directly from the Intercom Inbox, and provides support no matter where the customer is. The integration fits into existing reporting processes within Intercom, allowing businesses to monitor their customers' satisfaction with their upgraded support offering and optimize their omnichannel support with valuable customer insights.