It's hard to imagine a product without search functionality, yet it's rare to see a product that does search well. The web is turning into an application platform where users interact with content every day, and effective browsing has become challenging due to the vast amount of content available. A great search experience is crucial for speed and relevance, providing the right result for minimum effort. To achieve this, a search engine should provide real results from the first keystroke, search across multiple attributes, rank results based on importance, explain why the results are there, offer meaningful filters, accept user mistakes, and provide a consistent experience wherever users use the product, especially targeting mobile devices.