You often hear great talks about the founding story and how to drive that first phase of growth, but what happens after that is just as important. When you hit your initial goal, whether it's launching a new product, defining a new category, or reaching $1M in revenue, you realize there's more work to be done. To continue growing, you need to expand your market, build your next big product, and find product-market fit again and again. You should also decide on a platform play, as customers want you to integrate with the things they already use, and build a team that can take you to the next level by hiring the right people for the job and applying Lean Startup principles to the hiring process.