<p>Beta testing is the process of giving a finished or nearly finished product to a sample of current or potential users to evaluate its performance in the real world. It allows developers to gather feedback, identify bugs and crashes, and make improvements before releasing the final version of the app. The benefits of beta testing include finding bugs and crashes, validating assumptions about user needs, and creating a hype around the app through marketing testing. There are different types of beta tests, including closed beta tests with limited access, open beta tests with unrestricted access, technical beta tests focused on identifying bugs and crashes, product beta tests evaluating the app's features and value to users, and marketing beta tests assessing the effectiveness of marketing messages and channels. Developers can adopt various approaches to beta testing, such as reserving beta tests for major releases, using perpetual beta testing, or a mixed approach that combines both methods. Successful beta testing requires careful planning, effective communication with testers, and continuous iteration to ensure high-quality feedback and a successful release.</p>