Getting people to download an app is only the first step; after that, it's crucial to focus on increasing app engagement. This refers to all the ways users interact with the app, such as buttons clicked and time spent open. A high bounce rate of 25% of initial users abandoning the app after one use highlights the importance of engaging users. App engagement metrics include session duration, intervals between sessions, retention rates, churn rates, conversions, launches, and more. Each brand defines success differently, but prioritizing engagement is vital to an app's overall business value, ROI, and customer lifetime value. Engaged users are better advocates who drive word-of-mouth marketing, making it cheaper than other advertising methods. To increase in-app user engagement, focus on marketing the app well in the app stores, onboard users efficiently, update software regularly, optimize the user experience, leverage push notifications, personalize messages, gamify the app, and prioritize technical performance. By doing so, you can maximize app engagement and create a valuable and popular app.