With in-app ads being a lucrative revenue stream for app developers, mobile ad mediation tools are increasingly used to optimize ad performance and revenues. These tools help manage multiple ad networks from a single SDK, resulting in better fill rates and higher eCPMs due to diverse demand from ad networks and competition between them. AdMob, Appodeal, Mopub, ironSource, Fyber, Tapdaq, AdMost, Epom Apps, and ConsoliAds are some of the popular mobile ad mediation tools available, each offering unique features such as hybrid in-app bidding technology, A/B testing, powerful reporting, and analytics. These tools cater to different needs and platforms, including iOS, Android, Unity, and React Native, making it essential for app developers to choose the right tool for their specific use case.