Surveys are most useful when elegantly deployed, and having a working understanding of survey segmentation and targeting best practices is crucial for getting actionable answers. Segmentation helps to identify specific subgroups of users, allowing businesses to learn more about their customers and better cater to their needs. By dividing users into groups with similarities, businesses can entice the right users into trying their app, increase response rates, and tailor messaging to a specific group of people. Effective segmentation involves researching and analyzing quantitative and qualitative data, including demographic information, purchasing behavior, location, device information, application events, user behavior, occupational details, profile information, and user frequency. Once segments are created, businesses can ask segment-specific survey questions that take into account the goals and needs of each group. Survey targeting considerations include timing, location and time of day, in-app events, user behaviors, persistence, and survey length, with the goal of minimizing interruption and maximizing response rates. By using these strategies, businesses can collect valuable feedback from their users, improve their product roadmap, and create a more personalized user experience.