O2 Czech Republic, a major integrated operator in the Czech Republic, has successfully launched its Smart Box, a DSL modem, Wi-Fi router, and smart home gateway in one device. The company's Cloud & Mobile Development Lead, Ondrej Sebelik, discussed how they manage feedback and bug tracking using Instabug. The Smart Box was designed to be user-friendly, allowing customers to interact with the company through the app, which has become a natural way for them to ask questions or resolve issues related to their broadband service. Ondrej highlighted the importance of Instabug in providing reliable bug reporting, logs, two-way communication with users, and video capture, among other features. The integration with GitHub has streamlined the process, allowing developers to investigate and fix bugs efficiently. Ondrej shared tips for fellow entrepreneurs, emphasizing the importance of testing, listening to users, embracing mistakes, and using Instabug as a tool for stability and performance monitoring.