Prolific Interactive is an award-winning, mobile-focused agency that operates with lean, cross-functional teams and measures success through growth outcomes. They build innovative apps using user-centric design, with Instabug as a key tool for feedback collection and analysis. The agency's Director of Product Development emphasizes the importance of fast feedback loops, user research, and partnerships in driving successful app development. With multiple offices across the US, Prolific Interactive focuses on digital products, including retail, e-commerce, lifestyle, and health apps. Their team structure is lean, with 90 people in their Brooklyn office and a growth team that works on marketing and acquiring users. They prioritize 'Show, don't tell' approach to development, partnering closely with clients throughout the process. Instabug plays a crucial role in their feedback workflow, enabling easy reporting of bugs and feedback, and facilitating collaboration across teams.