Private app distribution is a common practice for apps intended for specific organizations, such as businesses or schools, and is required by Apple's App Store Review guidelines. To distribute an app privately, developers need to learn about private app distribution and understand the prerequisites, which include having an app, an Apple developer account, and subscribing to either Apple Business Manager or Apple School Manager. Once these requirements are met, developers can enable Custom Apps in their organization settings, use their Organization ID to distribute the app, and navigate to App Distribution Methods to select Private — Available as a custom app on Apple Business Manager or Apple School Manager. Additionally, developers can generate redemption codes for direct distribution to users, allowing them to download the app directly without it being available to the public.